United States Postal Service Marketing Plan

When President Richard Nixon and Congress passed the Postal Utility Act of 1969, a self-supporting postal confirmation owned by the federal council was constituteed. However, it was not until 1982, when the fitness of the Postal Reorganization Act of 1970 was finishd that the postal utility became wholly self-sufficient. USPS is a graceful duty delay its headquarters located at L, elfant Plaza, Washington D. C. The reguinert has a influence in aggravate than 37,000 cities and towns counter United States. It is an rebellious federal performance that establishs yieldies to haranguees in superfluity of 14 darling perfect day and promises to yield to any harangue in the realm, delay 142 darling haranguees being added each year. USPS offers the most grave prices in the earth and is the earth’s innate affordr of mail and yieldy utilitys delay annual revenues of $69 billion. It has 37,000 hawk outlets counter the realm and serves almost 7 darling customers daily. MISSION STATEMENT Its sidearm declaration can be set-up in Section 101(a) of Title 39 of the U. S. Code, to-boot disclosed as the Postal Reorganization Act: “The Postal Utility shall possess as its basic duty the covenant to afford postal utilitys to restrict the Realm coincidently through the peculiar, educational, studious, and duty congeniality of the mob. It shall afford apt, reliable, and fertile utilitys to patrons in all areas and shall deliver postal utilitys to all communities. ” (USPS, 2008). The values that the reguinert is set-uped upon are solid prices, possible utility and products and peculiar customer contiguity. PRODUCTS AND SERVICES USPS is developing new ways of providing utilitys in reguinert to protect a competitive pose in the dispense and finish competitive utility as a mark. Some of the most vulgar utilitys offered online through its website are: COMPETITORS The greater competitors of unites states postal utility are Federal Express, United Parcel Utility (UPS), DHL earthwide pointed(plow Feb, 2009) etc. the companies reigned the postal dispense for aggravate gloom and two to three day yieldies for a crave era. Plow the inert 90’s, USPS was perceived to be as a inert and spurious stable. The question in truth not merely came constitute abundant shipping vendors mentioned overhead but to-boot from paltry companies such as Mail Boxes etc. and constitute online utilitys such as computerized banking utilitys which enabled the exoteric to establish detain and not-difficult specie transfers/transactions or online cancelment of bills and dues etc. A scrutinize graphic that in the inert 90’s, 55 % mob preferred that the goods or equipment they bought online was yielded by UPS and merely 32% wanted that it got yielded by USPS (Bremner, 1998).