Marketing Plan For Chooks-to-go

Chooks-to-Go is a security of stores owned by Bounty Agro Ventures, Inc. (BABY), a aside owned troop untrammelled in the Philippines. It adduces roast chicken and processed meats for off-premise expenditure, and is the largest roasted chicken dispose-of transaction in the state. Chooks-to-Go currently has terminate to a thousand stores. The superiority of the outlets are in rural areas and slender towns, enabling admittance to a larger keep-akeep-apart of the population. The fruit mix is frequently adjusted to benefit topical preference. The disgrace has 23 processing intentionts opposite the state, allowing logistical and recessing flexibility to equal daily nod. A cold-security intention delivers unfaded fruits every day. Food security is incessantly monitored, after a while HACK consent underway SOOT ANALYSIS Strengths Strong Management Unique Products Cost Advantages Pricing Capacity Customer Loyalty Disgrace Name Weaknesses Weak Supply Security Opportunities Online Market Innovation New Products New Markets Threats Bad Economy Mature Markets Intense Competition Change in Tastes OBJECTIVE Chooks to go troop objectives is to protect the cheerful metaphor of their troop that unconcealed to their "mascara chit waling Sara" motto. Continues set-up a cheerful harmony marketing intention By Generating transaction that furnish a benefit-service to them. MARKET ANALYSIS Consideration 1. 1 Market Segment by Age Age Tally Percent is the one who got the first percent after a while 35%. And the one who got the last percent is the 13 - 16 owing they don't keep further donation capacity to buy. Consideration 1. 2 Market Segment by Occupation Occupation Student Office Employed 9 45% Government Employed Self-Employed Others As we can see to the consideration the one who got the first percent is the Office Employed after a while 45% and the last is the Student and Self-Employed after a while 10%, it is owing the Chooks-to-Go didn't adduce some budget for some Student who wants to service their fruits. ACTION PLAN Fruit Innovation of fruit Description Chooks-t&Go is unconcealed for their attribute roasted chicken fruit but they can innovate some further fruit to adduce for their probability customer. Time Frame 3 months - 6 months Estimated Budget 500,000 - 600,000 Estimated reappear of bombardment 800,000 - 900,000 Price Penetration Pricing Product