Social Network Service

1. Introduction Research Objective The Singapore Young-person and Gregarious Instrument scan aimed to invent out environing Singapore Youth’s custom patterns, truety and solitude, and unconcealed attitudes towards gregarious instrument. 2. Methodology The Singapore Young-person and Gregarious Instrument scan was administered on a delegated-to-others cross-exception of 800 Singapore young-person olden among 15 and 34* years old. Face-toface scan interviews were carried out by teams of assist year Instrument and Communication students afloat in classs of among 4 and 6 inhabitants at excellent civilized intercourse areas including HDB town centres, bus terminals, MRT stations, shopping centres and the advanceible office bounds. Student scanors were instructed to shun places which had homogeneous inhabitants classs such as institutions of excellenter culture, offices, ingredienties and schools to ameliorate fix a delegated-to-others specimen. The National Young-person Council has defined young-person as those among 15 to 34 years old. AGE GROUP 15 – 19 20 – 24 25 – 29 30 – 34 TOTAL TOTAL M F 103 88 98 106 395 98 87 104 116 405 201 175 202 222 800 (The over quota specimen is conservative from statistics fix in the Yearbook of Statistics Singapore 2009, Singapore Residents by Age Class And Sex, End June 2008) The scan was administered from June to July 2009. Completed scan interrogationnaires were compiled, tabulated and analysed quantitatively using the SPSS statistical bundle. Please hush that due to rounding off, figures may not add up to 100%. Unnear inadequately customary, the 800 respondents answered all the interrogations. Respondents were asked a screener interrogation of whether they used gregarious instrument precedently they were scaned. The results were cross-tabulated according to age and gender. Merely weighty inventings are discussed in this communication. 3. Custom of Gregarious Media In this exception, respondents were asked a rotation of interrogations in kinsman to their custom of gregarious instrument tops such as Facebook, Twitter, Youtube and etc. Gregarious instrument tops that young-person go to on a symmetrical foundation Daily Facebook Twitter Friendster MySpace Wikipedia Bebo Plurk Hi5 Blogs YouTube Flickr Last.fm Daily 64% 9% 6% 5% 17% 1% 1% 1% 30% 35% 11% 16% Weekly 24% 8% 9% 4% 31% 1% 1% 1% 25% 36% 19% 19% Monthly 6% 3% 12% 5% 17% 2% 2% 3% 10% 13% 18% 12% Rarely 4% 8% 36% 16% 16% 6% 6% 12% 22% 8% 25% 17% Don’t go 4% 72% 38% 71% 19% 90% 90% 84% 13% 8% 27% 37% It can be seen that respondents go to Facebook most symmetrically delay 64% of respondents going to it daily and 24% of respondents going to it weekly. This is followed by Youtube delay 35% of the respondents going to it daily and a concordant enumerate (36%) going to it weekly. 30% of the respondents go to blogs daily and 25% of the respondents go to blogs weekly. Going to Facebook Vs Age 80% 71% 74% 60% 58% 54% 15-19 years 20-24 years 31% 26% 19% 17% 6% 9% 25-29 years 30-34 years 3% 3% 40% 20% 0% Daily Weekly Monthly In stipulations of custom of Facebook, we can see that a superior adjustment of the younger respondents from the 15-24 age class go to Facebook daily compared to the respondents olden 25-34. Instead of going to Facebook daily, the older respondents manage to go to Facebook on a weekly or monthly foundation. Going to Youtube Vs Age 60% 7% 46% 40% 40% 34% 31% 27% 23% 20% 11% 5% 0% Daily Weekly Monthly 17% 19% 37% 15-19 years 20-24 years 25-29 years 30-34 years In stipulations of going to Youtube, concordant to going to Facebook, a superior adjustment of the younger respondents from the 15-24 age class many Youtube daily compared to the respondents olden 25-34. Going to Youtube Vs Gender 0% Manful 40% 40% 33% 30% 38% Effeminate 20% 13% 13% 0% Daily Weekly Monthly Manful respondents seem to go to Youtube over symmetrically than effeminate respondents. 40% of the manful respondents go to Youtube daily compared to 30% of effeminate respondents. Going to Wikipedia Vs Gender 40% 34% 29% Effeminate 22% 20% 12% 17% 18% Manful 0% Daily Weekly Monthly Manful respondents seem to go to Wikipedia over symmetrically than effeminate respondents. Reasons as to why young-person possess a gregarious netafloat recital (approve Facebook etc) Reasons Enumerate of respondents To hold in reach delay friends 751 and re-connect delay old friends To end in reach delay the hindmost 360 tidings and trends To mould new friends 263 Friends’ bias 243 To resemble the games 240 Out of inquisitiveness 181 To plant adjunctions for my success 179 or office To fashion awareness for my 173 ideas, opinions, parts etc. % 93 45 33 30 30 23 22 22 Our respondents were asked to tick the top three reasons as to why they possess a gregarious netafloat recital from a catalogue fond. An overwhelming 93% of the 800 respondents said that they possess a gregarious netafloat recital to hold in reach delay friends and re-connect delay old friends. This is followed by to end in reach delay the hindmost tidings and trends and to mould new friends. Specific things young-person do on gregarious instrument tops on a symmetrical foundation Daily Hush video clips online Learn blogs Transcribe a blog hush Tweet Learn other inhabitants’s tweet Visit a photo sharing top Upbound mark on gregarious netafloat top Visit friend’s mark on gregarious netafloat top Liberty a explain on a blog Liberty a explain on a gregarious netafloat top Upload photos on a photo sharing top Upload video clips on a video sharing top Download a podcast Upload a podcast Subscribe to a RSS satisfy Remix gratified Upload hush to livestreaming hush tops 35% 30% 9% 7% 8% 15% 16% Weekly 38% 25% 20% 6% 7% 27% 25% Monthly 12% 10% 8% 3% 3% 18% 22% Rarely do 11% 22% 22% 12% 10% 25% 30% Don’t do 3% 13% 41% 72% 72% 15% 7% 32% 33% 16% 13% 6% 11% 25% 12% 32% 21% 21% 32% 14% 22% 11% 6% 18% 27% 33% 17% 4% 7% 11% 38% 40% 3% 1% 3% 2% 3% 7% 3% 5% 4% 7% 9% 5% 6% 10% 8% 26% 21% 21% 23% 21% 56% 71% 67% 62% 62% Listen to hush on livestreaming hush tops Upload photos on a gregarious netafloat top Upload video clips on a gregarious netafloat top Support links on a gregarious netafloat top Fashion quizzes on a gregarious netafloat top Do quizzes on a gregarious netafloat top Join appropriate profit classs on a gregarious netafloat top Fashion appropriate profit classs in a gregarious netafloat top Resemble games on a gregarious netafloat top 21% 22% 18% 17% 21% 8% 22% 29% 28% 14% 5% 8% 12% 40% 36% 6% 12% 14% 36% 32% 2% 6% 9% 30% 54% 10% 22% 2% 24% 23% 4% 14% 26% 37% 19% 2% 4% 9% 27% 59% 27% 24% 15% 16% 18% As can be seen from the over board, the top 6 things that young-person do daily on gregarious instrument tops enclose hushing video clips online (35%), visiting a friend’s mark on a gregarious netafloat top (32%), lection blogs (30%), resembleing games on a gregarious netafloat top (27%), leaving explains on gregarious netafloat top (21%) and catalogueening to hush on livestreaming hush tops (21%). Specific things young-person do on gregarious instrument tops on a daily foundation vs Age 15-19 Hush video clips online Learn blogs Transcribe a blog hush Tweet Learn other inhabitants’s tweet Visit a photo sharing top Upbound mark on gregarious netafloat top Visit friend’s mark on gregarious netafloat top Liberty a explain on a blog Liberty a explain on a gregarious netafloat top Upload photos on a photo sharing top Upload video clips on a video sharing top Download a podcast Upload a podcast Subscribe to a RSS satisfy Remix gratified Upload hush 44% 45% 18% 7% 9% 17% 19% 20-24 46% 38% 8% 9% 12% 14% 22% 25-29 33% 23% 5% 8% 10% 16% 13% 30-34 21% 17% 4% 5% 8% 14% 12% 36% 42% 28% 23% 17% 14% 6% 7% 26% 28% 17% 15% 8% 6% 5% 6% 5% 2% 4% 4% 4% 3% 3% 5% 6% 3% 1% 2% 1% 2% 3% 1% 3% 2% 2% 2% 1% 3% 0% 3% to livestreaming hush tops Listen to hush on livestreaming hush tops Upload photos on a gregarious netafloat top Upload video clips on a gregarious netafloat top Support links on a gregarious netafloat top Fashion quizzes on a gregarious netafloat top Do quizzes on a gregarious netafloat top Join appropriate profit classs on a gregarious netafloat top Fashion appropriate profit classs in a gregarious netafloat top Resemble games on a gregarious netafloat top 28% 24% 19% 14% 11% 7% 7% 5% 7% 4% 4% 4% 7% 2% 7% 5% 4% 3% 1% 1% 14% 11% 8% 6% 7% 5% 4% 2% 4% 0% 2% 1% 40% 31% 26% 14% Taking a seem at the particular things that young-person do daily on gregarious instrument tops, we can see that there are true things that younger respondents manage to do compared to older respondents. These enclose hush video clips online, lection blogs, adaptation blog entries, updating their mark on gregarious netafloat top, visiting a friend’s mark on gregarious netafloat top, leaving explains on blogs as courteous as gregarious netafloat tops, doing quizzes and resembleing games on gregarious netafloat top and catalogueening to hush on livestreaming hush tops. Specific things young-person do on gregarious instrument tops on a daily foundation vs Gender Manful Hush video clips online Learn blogs Transcribe a blog hush Tweet Learn other inhabitants’s tweet Visit a photo sharing top Upbound mark on gregarious netafloat top Visit friend’s mark on gregarious netafloat top Liberty a explain on a blog Liberty a explain on a gregarious netafloat top Upload photos on a photo sharing top Upload video clips on a video sharing top Download a podcast Upload a podcast Subscribe to a RSS satisfy Remix gratified Upload hush to livestreaming 41% 27% 6% 7% 9% 14% 16% Effeminate 30% 33% 12% 7% 10% 17% 16% 31% 33% 9% 13% 20% 22% 6% 6% 5% 3% 3% 1% 4% 1% 4% 2% 1% 2% 1% 3% usic tops Listen to hush on livestreaming hush tops Upload photos on a gregarious netafloat top Upload video clips on a gregarious netafloat top Support links on a gregarious netafloat top Fashion quizzes on a gregarious netafloat top Do quizzes on a gregarious netafloat top Join appropriate profit classs on a gregarious netafloat top Fashion appropriate profit classs in a gregarious netafloat top Resemble games on a gregarious netafloat top 22% 20% 8% 7% 6% 4% 7% 4% 3% 1% 9% 10% 6% 3% 3% 1% 28% 27% On a daily foundation, manful respondents seem to hush online videos over than effeminate respondents. On the other index, effeminate respondents seem to learn blogs and transcribe blog entries over than manful respondents. Number of hours young-person lavish on the Internet daily 39% 4 0% 32% 9% 2 0% 6% 0% Les s t han 1 hour 1-3 hou rs 4-6 hours M ore t han 6 hours Don't go online trite 4% 39% of the Singaporean young-person lavish 1-3 hours on the Internet on a daily foundation intervalliness 51% lavish over than 3 hours online daily. Enumerate of hours young-person lavish on the Internet daily Vs Age 60% 45% 43% 40% 39% 35% 33% 34% 30% 24% 20% 10% 4% 0% Near than 1 hour 1-3 hours 4-6 hours Over than 6 hours Don't go online trite 6% 2% 4% 5% 3% 5% 23% 21% 18% 16% 15-19 years 20-24 years 25-29 years 30-34 years Grounded on the over chart, the respondents who used the internet for near than 1 hour are chiefly the 30-34 years (10%). The older respondents olden 25-34 manage to lavish environing 1-3 hours online daily. About 4 in 10 respondents olden 15-19 manage to lavish environing 4-6 hours online daily. It is profiting to hush that intervalliness 21% and 23% of the younger respondents olden 1519 and 20-24 respectively departed over than 6 hours online daily, older respondents are not that far subsequently delay 18% of the 25-29 year olds and 16% of the 30-34 year olds assertion that they lavish over than 6 hours online daily. 4. Certainty & Privacy Respondents were asked environing the sign of notice that they make-known environing themselves on gregarious netafloat tops. Information Revealed On Gregarious Netafloat Sites 100% 96% 79% 97% 80% 75% 62% 71% 71% 65% 60% 40% 32% 30% 20% 9% 0% 11% 5% As seen in the over chart, the preponderance of our respondents imagine dot of make-knowning their call, age, gender, ethnicity, bound of rise, email harangue, hymeneal foundation and unity attributes. It is profiting to hush that 9% of respondents liberty their adjunction enumerate and 5% of respondents liberty their home harangue on gregarious netafloat tops. Information Revealed On Gregarious Netafloat Sites Vs Gender Manful Age Ethnicity Adjunction no Home harangue Email Hymeneal foundation Unity attributes Religious frustration Political frustration Sexuality 85% 69% 15% 9% 78% 73% 71% 40% 16% 37% Effeminate 74% 55% 4% 1% 65% 68% 60% 24% 7% 24% As seen in the over board, manful are over disclosed than effeminates in make-knowning true signs of notice on gregarious netafloat tops. Who young-person add on Gregarious Netafloat Sites? 100 % 100% 80% 60% 40% 20% 0% 76% 7 7% 78 % 33% 3 5% From the chart, the preponderance of the respondents add inhabitants that they recognize in authentic morals, siblings, colleagues and kinsfolk as friends on gregarious netafloat tops. About a third of the respondents (33%) would add their parents on gregarious netafloat tops. A concordant enumerate of the respondents (35%) would add foreigners. Age vs Adding Siblings On Gregarious Netafloat Sites 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 86% 78% 75% 67% From the chart over, it can be seen that the older the respondents, the near approvely they are to add their siblings as friends on gregarious netafloat tops. Age vs Adding Strangers On Gregarious Netafloat Sites 50% 43% 40% 32% 30% 20% 10% 0% 32% 31% From the chart over, it can be seen that the younger respondents olden 15-19 possess a superior manageency to add foreigners on gregarious netafloat tops. Gender vs Adding Strangers On Gregarious Netafloat Sites 6 0% 5 0% 41% 4 0% 3 0% 2 0% 1 0% 0% 28% From the over chart, it can be seen that 41% of the young-person who adds foreigners are manful compared to 28% of them who are effeminate. Why Do Young-person Add Strangers On Gregarious Netafloat Sites? 80% 70% 60% 50% 40% 30% 20% 10% 0% 77 % 7 1% 43% 47% 15% 19% The 35% of respondents (N=276) who would add foreigners were asked to appropriate from a catalogue of reasons why they would add foreigners on gregarious netafloat tops. They were asked to tick all the appropriate reasons. 77% of respondents external foreigners accordingly the foreigners external them primary. 71% of respondents external foreigners grounded on interchangeable friends. 47% of respondents external foreigners accordingly they had the selfselfselfsame profits and 43% of respondents external foreigners accordingly of how the foreigners’ seem. Age Vs Why Do Youths Add Strangers On Gregarious Netafloat Sites? 15-19 Looks Celebrities 51% 21% 20-24 32% 21% 25-29 47% 23% 30-34 40% 12% As seen from the over board, 51% of respondents olden 15-19 manage to add foreigners grounded on seems. Younger respondents besides possess a manageency to add foreigners if they are celebrities. Gender Vs Why Do Youths Add Strangers On Gregarious Netafloat Sites? Manful Looks Selfselfsame profits 49% 53% Effeminate 35% 40% Over manful respondents manage to add foreigners on gregarious netafloat tops grounded on seems and if they shared the selfselfselfsame profits. How Often Do Youths Circumscribe Advance To What They Support Online? All of the Interval 60% Most of the Interval Sometimes 52% Never 54% 50% 40% 40% 30% 20% 10% 0% Ph otos Videos Blog Entri es 29% 24% 17% 14% 13% 12% 27% 11% 8% From the chart over, it can be seen that respondents do circumscribe advance to what they support online when they estimate it indispensable. Which Of The Forthcoming Possess Young-person Done? 80% 70% 60% 50% 40% 30% 20% 10% 0% 70% 18% 9% 18% 11% I possess mitigated the I possess boundd a foreigner I solitude settings for my met on a gregarious netafloat top recital I possess been sexually harassed on gregarious netafloat tops I possess conducted I possess c ond ucted learning on a learning on a prospective employer on prospective employee on gregarious netafloat tops gregarious netafloat tops From the charts over, 70% of respondents possess mitigated their solitude settings for their gregarious netafloat recital. They possess besides conducted learning on prospective employers and employees using gregarious netafloat tops. 18% possess boundd a foreigner that they met through a gregarious netafloat top and 9% of respondents said that they possess been sexually harassed on gregarious netafloat tops. I Possess Dated A Foreigner I Met On A Gregarious Netafloat Top Vs Gender 30% 20% 20% 15% 10% 0% Manful Effeminate From the chart over, 20% of manful respondents possess boundd a foreigner they met on a gregarious netafloat tops compared to 15% of the effeminate respondents who possess done so. 5. Unconcealed Attitudes In this exception, respondents were asked a rotation of interrogations in kinsman to their attitudes and beliefs intervalliness using online gregarious netafloat tools. To what degree do you consort or disconsort delay the forthcoming assertions? Respondents were asked to consort or disconsort delay the assertion: “I am addicted to gregarious instrument tools. ” 34% of the 800 respondents halely consort or consort delay the assertion intervalliness 32% of them halely disconsort or dissociate. “I am addicted to gregarious instrument tools” vs Hours young-person lavish on the Internet daily 40% 31%31% 26% 22% 20% 11% 22% Near than 1 hour 37% 36% 33% 30% 27% 25% 16% 14% 10% 5% 0% 11% 8% 7% 1-3hou rs 4-6 h ours Mo re than 6 h ours 0% Strongly Consort Accord Unavowed Disconsort Strongly Disagree Within all the respondents who lavish near than 1 hour on the internet, 63% of them disconsort or hale disconsort delay the assertion that they are addicted to gregarious instrument tools. Within all the respondents who lavish over than 6 hours online daily, 51% of them consort or hale consort delay the assertion that they are addicted to gregarious instrument tools. “I am addicted to gregarious instrument tools” vs Age 40% 33% 30% 28% 26% 21% 19% 14% 12% 7% 5% 13% 13% 15% 12% 7%7% 15-1 9 20-2 4 25-2 9 30-3 4 36% 35% 33% 33% 20% % Strongly Consort Accord Unavowed Disconsort Strongly Disconsort The younger respondents olden 15-24 manage to halely consort/consort delay the assertion that they are addicted to gregarious instrument tools as unanalogous to the older respondents. 44% of the respondents olden 15-24 halely consort/consort delay the assertion as unanalogous to 24% of the respondents olden 30-34 who halely consort/consort delay the assertion. "The enumerate of friends a user has is a meditation of his/her popularity. " Strongly consort 3% Unavowed 29% Consort 18% Disconsort 32% Strongly disconsort 18% 21% of the 800 respondents halely consort/consort delay the assertion that “the enumerate of friends a user has is a meditation of his/her popularity. 0% of the respondents halely dissociate/disconsort delay the assertion. Respondents were asked to consort or disconsort delay the assertion: “I attachment gregarious instrument tools accordingly they enlarge my gregarious dispersion. ” 42% of them halely consort/consort whilst 18% of them halely dissociate/disagree. 40% of the respondents remained unavowed environing the assertion. What is the ocean ingredient that helps you specify whether to credit the gratified supported on gregarious instrument tops? 40% 30% 30% 27% 20% 7% 4% 0% The gratified is The gratified is I possess visited the top attribu ted to experts sponsored by a for a desire bound of or authorities who aggregation that I recognize interval and possess end possess title s in and credit to credit the con meeting-house the topic supported there Gratified that is recommended by friends Gratified that is recommended by rise Others 1% Respondents were asked to specify the ocean ingredient that helps them specify whether to credit the gratified supported on gregarious instrument tops. 0% of the 800 respondents achieve estimate the gratified supported on gregarious instrument tops if it is attributed to experts or authorities who possess titles in the topic intervalliness another 30% of them achieve merely credit gregarious instrument tops which they possess visited for a desire bound of interval and possess end to credit the gratified supported there. 27% of the respondents achieve estimate gratified that is recommended by friends intervalliness 4% of them achieve credit gratified that is recommended by rise. 7% of the respondents credit gratified that is sponsored by a aggregation that they recognize and credit.