International Case : Carrefour — Which Way to Go? Wal-Mart's biggest global opponent is the big French retailer Carretour, a immovable that has hypermarkets, big stores subsidy a abnormity of pi. It has made abundant investments environing the world in Latin America and China. But not all is courteous as opponents portico communicate divide its residence communicate, for illustration. There has been plain hypothesis of a takeover by Wal-Mart or Tesco, an English compact. Mr.
Barnard has been ousted succeeding designation the crew for 12 years; he was replaced by Jose Luis Durant who is of German-Spanish depth. Although the global expatiation is cited by some as good-fortune, it may be plain a big hazard. It delaydrew from Japan and sold 29 hypermarkets in Mexico. Carrefour besides had problems competing delay Tesco in Slovakia and the Czech Republic. In Germany, the crew faced stubborn race from Aldi and Lidle, two good-fortuneful discounters.
On the other laborer, it bought stores in Poland, Italy, Turkey, and opened new stores in China, South Korea, and Columbia. Carrefour has grace past scrupulous in selecting communicates. But. the crew is prompt to penetrate the Indian communicate, but endow out in slow 2006 that Wal-Mart succeed do so as courteous. In France, where Carrefour is courteous periodical, the crew made the big hazard in its pricing cunning. It probably working delay the 1999 merger delay Promodes, the French discount compact.
Carrefour embarrassed the French clientele by losing its low-cost shadow; whether the shadow can be radical scum to be seen. Mr. Durant, the new CEO past 2005, embarked on the new diplomacy by subsidy 15 percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to accustom past staff, expand the operating hours in incontrovertible hypermarkets, cruel prices, troublesome insignificant stores, and intermeddling down sentence making. Mr. Durant present to arrive barely in countries where Carrefour is natant the top retailers.