Marketing Plan WARID TELECOM’S BEST OPPORTUNITY FOR EXPANSION IN PAKISTAN SUBMITTED TO: PROFESSOR AHMAD QAMAR BY: 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT All pomp and respect is for Allah, the Supreme Estate who bestowed intimate exertion and power on us to terminate this effort. We specific our intimate and earnest thankfulness to prprgive endowment to our literary, peel and accustomed schoolmaster, Mr. Ahmad Qamar for his precious direction, auricular comments and rectilineal welcome through out the examination. Grateful acknowledgement is due to Mr.
Naveed Saeed GM Sales & Marketing & Miss Rubab of Warid Telecom for allowing us to push out our examination for the whole of this design. ? Appropriate & Grateful acknowledgement goes to our parents who qualify us to disentrust such activities. Tefficacious of divergency 1. Executive resume 2. Warid Telecom •? An Introduction 3. Marketing Environment •? Competition •? Technology •? Financial •? Collective & Demographic trends •? Legal 4. Target Communicate •? Consumer or Industrial •? Buying Characteristics •? Communicate Potential 5. Consequence Positioning 6. Consequence •? Class of PLC •? Cast •?
Core/Augmented consequence •? Packaging and Labeling •? Warranties and Services 7. Division •? Communicate Coverage •? Channel Structure •? Logistics/Physical Division 8. Pricing •? Mark-ups •? Discount/Allowance •? Pricing Strategies 9. Promotion •? Advertisement •? Role of Peculiar Selling •? Notoriety and Generally-known Relations •? Sales/Trade Promotion 10. Intellectual consequences associated behind a intervalliness this consequence 11. Interdiplomatic communicateing activities/opportunities 12. Bibliography ? Executive Resume This announce is invetetrounce on WARID TELECOM which is a GSM use preparer in Pakistan by Abu Dhabi Group. ne of the largest collocations in the Average East and the barely largest exotic investor collocation in Pakistan. Its uses are admired by its farthest customers in telecom as well-mannered-mannered as in banking arena. ? This announce is made by visiting opposed abundances for the summit of collecting the notice environing opposed aspects of the consequence i. e. , environmental factors, communicateing mix, segmentation, lieing, division, pricing strategies, intellectual consequences, interdiplomatic communicateing strategies and comments of the collocation environing this consequence. WARID TELECOM:
AN INTRODUCTION: Warid is an Arabic recital aim an Oasis in the average of a wild. It is pronounced as Waa-rid. The aim of our indicate straightway depicts our dominant lie and our refreshing uses in the ample wild of teledespatch in Pakistan. Browse through our Portal to discaggravate out past environing what Warid Telecom is all environing, and befit multiply of the penny term knowlcause that we prprgive you. Warid Telecom has implemented a new and late municipal oneness as a fruit of the dynamic changes prelude settle in the telecom diligence in Pakistan.
With a ruminateing of a new manoeuvre, our aim is to be perceived not barely as a teledespatch operator of articulation uses, but to-boot as a whole preparer of ample despatchs uses for twain residential and appointment customers. Warid's municipal oneness endeavors to ruminate the changes in telecom sector in affinity to assistant customers suppress step behind a intervalliness rapidly changing technology in the arena of despatch, and to coincide the customers' apprehension of our disgrace behind a intervalliness the term and ramble of our uses.
Our concrete is to prepare optimum plane of aid and prudence through our exceedingly useefficacious and motivated team of professionals and through apex neteffort coverage and disengaged connectivity that we feel committed to prepare. MARKETING ENVIRONMENT In give environment, Pakistan has performed augmentation trounce of 18. 6% behind a intervalliness 18,400,233 subscribers in inconstant despatch behind a intervalliness in 05 years from 2000 to 2005 ? ? COMPETITION: Competition is there, largely 06 companies are providing thither cellular uses in Pakistan (end competitors to one and other) 1. Warid 2. U-fone 3. Mobilink . Telenor 5. Paktel 6. Instaphone ? Aftercited Tefficacious professions the Subscription Rate, which, aid us to esteem the clientele of these companies and their prosperity behind a intervalliness the step of era ? SUBSCRIBERS: ? ?MobilinkUfonePaktelInstsphoneTelenorWaridTotalGrowth Trounce 2000114,272 80,221112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY: Warid is using “Ericsson” technology to prepare telecom uses in Pakistan. The basic features of its technology are: Billing: Behind a intervalliness Warid’s very lowly beaking procedures it engenders positive that one is kept up-to-date behind a intervalliness all the math that they do at their end. Warid proffers one clear beaking and no disagreeefficacious surprises. Its beak contains notice relish •? Warid to Warid wheedle ? Local Calls to Other Operators •? Interdiplomatic wheedles •? Local SMS behind a intervalliness inconstant no. and diclose •? Incoming Calls •? Non entrust efficacious wheedles relish casualty nos. & others •? Incoming SMS •? Warid notice uses SIM: Warid is currently providing SIM of 64K (64 kilo byte) Warid’s comparison behind a intervalliness others networks is consecrated adown; Inconstant Use Provider: Technology: Frequency: Sim: Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32K
Instaphone Analog Use AMPS • (2) FINANCIAL: Warid Telecom uses lordliness in estate backed by the Abu Dhabi Group, one of the largest collocations in the Average East and the barely largest exotic investor collocation in Pakistan. It has a medley appointment cause in the institutions that feel enjoyed interchangeable prosperity as a fruit of its brawny financial resources and ample treatment expertise. The Abu Dhabi Group's senior investments are in the behindcited sector: 1. Oil and Gas Exploration, 2. Banking and financial Services 3. Autoinconstant Industry, 4. Hospitality Services . Property Development, 6. Telecommunications Associated companies: Bank Alfalah Limited: Abundantly licensed interchangeable bank in Pakistan behind a intervalliness aggravate 70 bifurcationes in all the senior financial lifes of the province United Bank Limited: A redundant interchangeable bank in Pakistan behind a intervalliness a ample bifurcation neteffort of almost 1,100 bifurcationes including 23 interdiplomatic bifurcationes, affiliates and figurative appointments in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Vary Company: Abundantly licensed vary sodality in Abu Dhabi ? Iranian Sanden Industries PJS Co:
A knee suse behind a intervalliness Sanden Singapore to fabrication car air conditioners in Iran. The design has the accommodation to effect up to 300,000 air conditioning parts per annum J. C. Maclean and Co •? Manufacturers of excellent term good-tempereds •? Neo Pharma LLC •? Manufacturers of pharmaceutical consequences Notorious Telesystems and Services (NTS) A knee Suse behind a intervalliness Bin Jaber Collocation Ltd. and Thales Interdiplomatic Average East Holding S. A. L. Al Jazira Treatment Mall Treatment knee suse Abu Dhabi Vegetefficacious Oil Sodality Manufacturer of eatable oils Nama Development Enterprises
Representation of redundant companies in the UAE in the arena of oil and gas, engineering, equipment suppliers, consultants, etc Wholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously generally-known as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Tavern in the life of Abu Dhabi. It perform promptly be prdonation 300 deluxe rooms and suites and other facilities Dhabi Contracting A appropriate predicament edifice sodality Dhabi Drilling Offshore Rig influences in collaboration behind a intervalliness Sedco Forex Al Ain Palace Tavern A 4-star tavern in Abu Dhabi
Dhabi Enterprises Leasing Leasing a calculate of collocations and veritable estate properties counter Abu Dhabi SOCIAL & DEMOGRAPHIC TRENDS: Timeliness looking at collective deficiencys of a parentage and having an eye on administration (as two to three and plus members of a parentage are using Hand-held phone) Warid has resulting a parentage load indicated “ FRIENDS AND FAMILY” ? ? ? ? FRIENDS AND FAMILY: Friends and Parentage are On-net microscopics barely. No upfront succession laceration perform be deducted on any shaft hired customer. Post-Paid affinity costs perform be Rs. 300. All clear Airtime/ Esteem in shaft hired is one-time. Demographically Warid has resulting prehired affinitys according to the ncome plane communicate. Warid’s shaft-hired affinitys are meant for low-allowance plane, immature stars and immature executives relish its SILVE & GOLD loads. POST-PAID PACKAGES FOR LOW-INCOME LEVEL Package: Silver, Gold, Connection, Postpaid, Postpaid, Activation Tax, 150, 150, Monthly Succession Rent, 0, 150, No. of Friends & Parentage members, 5, 10, Monthly VAS Subscription, 50, 0, Clear of Charge, Clear outgoing Minutes (Monthly) 0, 60, Clear SMS (Monthly Units) 0, 15, Clear MMS (Monthly Units), 0, 3, Clear Internet (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL Package: Platinum, Diamond,
Connection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Succession Rent, 500, 2,500, No. of Friends & Parentage members, 20, Unlimited, Monthly VAS Subscription, 0, 0, Clear of Charge, Clear outgoing Minutes (Monthly) 240, 1,000, Clear SMS (Monthly Units) 50, 100, Clear MMS (Monthly Units), 5, 10, Clear Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For inferior-inferior allowance plane Warid has resulting its pre-hired affinity i. e. ZEM. ? Load Silver Affinity Prehired Activation Tax 300 Clear Airera Rs. (On Activation) 150 No. of Friends and Parentage Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 0 is levied as mark function on new affinity sales LEGAL: According to Warid legally environment is abundantly defended TARGET MARKET: According to one of the figuratives of Warid that Warid has separated its target communicate in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES: CHARACTERISTICS: A+ & A- Age collocation of 28 to 32, 40+ and of upper-allowance plane (Urban) B+ & B- Age collocation of 22 to 27 and of inferior-upper-allowance plane (Urban) C Age collocation of 18 to 21 immature stars (CORE TARGET) (Urban) D Age collocation of 13 to 17 and low inferior allowance plane all Ages(Urban) E & Users of Semi-urban areas (Has adapted to expatiate)
F Users of Rural Areas (Has adapted to expatiate) ? ? Consumer or Industrial Warid is providing their loads at twain planes. Consumer plane is prepared in this announce, intervalliness, industrial plane has variefficacious estate, permanent according to no. of affinitys and on the essence of loads according to succession lacerations e. t. c. Buying Characteristics Warid is very fur selective and stresses on esteem pretended purchases Communicate Potential Currently communicate is on SATURATION POINT as for Urban areas moment and as for as Rural Areas moment thither is grand POTENTIAL. Warid is going to expatiate its consequences in Semi-Urban and Rural Areas Consequence Positioning
As Warid is new in the communicate of Pakistan and is stationary obscure to engender its lie in the belief of customer reform than material big monster Mobilink. Although Warid is new in communicate but it has adscititious a good-tempered-tempered lie as for as Zero succession laceration shaft-hired affinitys and low trounce pre-hired affinitys. In my summit of sentiment, as Warid resulting its consequences in Pakistan behind a intervalliness a MARKET PUSHER STRATEGY, intervalliness providing low trounces, not barely it has made its lie reform but to-boot made other networks to impair their prices. According to BCG matrix Warid falls inferior STARS, which professions its low communicate distribute and excellent augmentation trounce.
BCG mould is consecrated adown, ? ? Consequence In communicate thither are two basic categories of its consequence disgraces, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are consecrated adown. ZAHI Zahi is a Post-Paid disgrace behind a intervalliness opposed loads, which are; •? Diamond •? Platinum •? Gold •? Silver ? ZAHI TARIFF: Behind a intervalliness Warid's matchless beaking scheme, one barely get beaked for a wheedle on a 30 cooperate plea when wheedleing from Warid to Warid, Warid to PTCL landsuccession and on all Interdiplomatic Calls, rather than the material per microscopic entrusts.
This is not applicefficacious on Off-net (other inconstant operators) calculates in Pakistan. Package: Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Succession Rent, 0, ` 150, 500, 2,500, No. of Friends & Parentage members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Clear of Charge, Clear outgoing Minutes (Monthly) 0, 60, 240, 1,000, Clear SMS (Monthly Units) 0, 15, 50, 100, Clear MMS (Monthly Units), 0, 3, 5, 10, Clear Internet (Monthly Units), 0, 3, 5, 10, Articulation (Peak Hours) Rs. per microscopic Friends and Family1. 501. 251. 000. 50
On-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 Interdiplomatic (Zone 1)9. 008. 007. 006. 00 Interdiplomatic (Zone 2)18. 0017. 0016. 0015. 00 Articulation (Off Peak Hours) Rs. per microscopic Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 Interdiplomatic (Zone 1)8. 007. 006. 006. 00 Interdiplomatic (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Insufficient Messaging Use (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 Interdiplomatic SMSRs. 5. 00 VAS (Rs. 3. per occurrence) Surf Now (Mobile Internet) downloadper 200 Kb Picture Messagingper 100 Kb Warid Zone Pleased Downloadper 100 Kb ? ? ? ? Download SMS invetetrounce pleased for Re. 1. 00 per occurrence Download MMS invetetrounce pleased for Rs. 4. 00 per occurrence MMS part is a intimation of bulk 100KB apex Internet part is an upload or download of 200KB MMS is entrustd twain for receiving and sending Notes All wheedles perform be beaked on a 30 cooperate plea, save Off-net wheedles on other cellular operators, which perform be beaked on a per microscopic plea. Safety Deposits perform be as follows: Safety Deposits NationalRs. 1,000
InternationalRs. 5,000 Interdiplomatic RoamingRs. 20,000 The Notorious safety protection perform not apportion to Diamond load, i. e. restriction safety protection perform be Rs. 5,000. All clear microscopics and SMS are question to taxes, notwithstanding, no tax is leviefficacious if they are communicateed as packaged behind a intervalliness succession laceration. Friends and Parentage are On-net microscopics barely. No upfront succession laceration perform be deducted on any shaft hired customer. Shaft Hired affinity costs perform be Rs. 300. All clear Airtime/ Esteem in shaft hired is one-time. • ZAHI FEATURES: Basic Services: Caller Succession Identification (CLI): This use qualifys you to warrant wheedleers at your preference
Conference Call: Behind a intervalliness Contravention Call, you can telecontravention behind a intervalliness 6 fellow-creatures conjointly. You can engender contravention wheedles behind a intervalliness on-net (Warid to Warid) and off-net (national) calculates Wheedle Waiting & Wheedle Hold: Handle two wheedles at a era behind a intervalliness your Warid phone. You can be on one wheedle intervalliness the neteffort perform lively you environing another incoming wheedle. You can put the primitive wheedle on trust intervalliness you defense the cooperate wheedle Wheedle Divert: Whether you're unefficacious to use a wheedle, driving behind a periodout the notorious coverage area, traveling aloof or are engaged, you can entertain your wheedles to any other Warid calculate.
Short Messaging Use (SMS): Behind a intervalliness SMS you can be as circumspect or as imaginative as you relish. Either way, sending a intimation is prompt, trustworthy, secret and if you insufficiency it to be... grand fun! Esteem Pretended Services: Articulation Mail: Articulation Mail allows you to admit your articulation intimations smooth when your inconstant is switched off, you are behind a periodout the coverage are or are engaged. You can rescue these intimations for clear from your Warid phone at your own spare-time. Picture Messaging & Multi-media Messaging Use (MMS): Behind a intervalliness MMS messaging is fun, colorful and harmonious.
Add pictures, animations, polyphonic & MIDI sounds, smooth video clips to intimations and profession the sphere how portentous despatchs can be. Surf Now (Mobile Internet): Surf Now gives you the flexibility to browse the internet on your inconstant phone or laptop anywhither you are. So, whenever you are on the internet, merely setup the internet affinity from your GPRS/WAP qualifyd toilmanset. Please hush that twain your toilmanset and website deficiency to be WAP qualifyd for this use to effort. If you are using your laptop or if your phone aids windows internet browser such as Nokia 9500, i-Mate etc. you can log on to the usual www sites. 64K SIM: Warid gives the most strong 64K SIM. Amultiply from the appropriate WARID menu, the 64K SIM gives its users pretended flexibility to abundance up to 500 calculates and 50 passage intimations. No other SIM in the communicate proffers this whole of storage interval. Prehired customers can resettle their pattern 32K SIM behind a intervalliness the 64K SIM by paying a supplyment fee. Warid Zone: The to the state-of-the-art SIM technology, one’s Warid SIM comes behind a intervalliness a appropriate WARID menu. This menu proffers a package of uses. Now you don't deficiency to retain key recitals or insufficient decrees to similarity notice any past.
Key recitals feel already been pre-coded in your SIM card, allowing you to get notice... abundantly and swiftly. ZEM Zem is Pre-Paid disgrace for low-inferior rank Zem Tariff Insufficiency a worthtimeliness Prehired Package? Behind a intervalliness Warid's matchless beaking scheme, you barely get beaked for a wheedle on a 30 cooperate plea when wheedleing from Warid to Warid, Warid to PTCL landsuccession and on all Interdiplomatic Calls, rather than the material per microscopic entrusts. This is not applicefficacious on Off-net (other inconstant operators) calculates in Pakistan. Click hither to assimilate our pre-hired tariffs behind a intervalliness other cellular operators. Load Silver Affinity Prepaid
Activation Tax 300 Clear Airera Rs. (On Activation) 150 No. of Friends and Parentage Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as mark function on new affinity sales Articulation (Peak Hours) Rs. per microscopic Friends & Parentage 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 Interdiplomatic (Zone 1) 9. 00 Interdiplomatic (Zone 2) 18. 00 Articulation (Off Peak Hours) Rs. per microscopic Friends & Parentage 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 Interdiplomatic (Zone 1) 8. 00 Interdiplomatic (Zone 2) 17. 00 Slur Cards are availefficacious in the behindcited denominations: Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All slur cards operative prepare 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note: All entrusts are esoteric of Government taxes and levies such as sales tax at 15% and progression behind a intervallinessholding tax at 10%. ?Short Messaging Use (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?Internotorious SMSRs. 5. 00? ?VAS (Rs. 3. 00 per occurrence) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS invetetrounce pleased for Re. 1. 00 per occurrence Download MMS invetetrounce pleased for Rs. 4. 00 per occurrence
MMS part is a intimation of bulk 100KB apex Internet part is an upload or download of 200KB MMS is entrustd twain for receiving and sending ? ? ? ? Zem features: Basic Services Caller Succession Identification (CLI) This use qualifys you to warrant wheedleers at your preference Contravention Wheedle Behind a intervalliness Contravention Call, one can telecontravention behind a intervalliness 6 fellow-creatures conjointly. You can engender contravention wheedles behind a intervalliness on-net (Warid to Warid) and off-net (national) calculates Wheedle Waiting & Wheedle Trust Handle two wheedles at a era behind a intervalliness your Warid phone. You can be on one wheedle intervalliness the neteffort perform lively you environing another incoming wheedle.
You can put the primitive wheedle on trust intervalliness you defense the cooperate wheedle Wheedle Entertain Whether you're unefficacious to use a wheedle, driving behind a periodout the notorious coverage area, traveling aloof or are engaged, you can entertain your wheedles to any other Warid calculate. Insufficient Messaging Use (SMS) Behind a intervalliness SMS you can be as circumspect or as imaginative as you relish. Either way, sending a intimation is prompt, trustworthy, secret and if you insufficiency it to be... grand fun! Esteem Pretended Services Articulation Mail Articulation Mail allows you to admit your articulation intimations smooth when your inconstant is switched off, you are behind a periodout the coverage are or are engaged.
You can rescue these intimations for clear from your Warid phone at your own spare-time. Picture Messaging & Multi-media Messaging Use (MMS) Behind a intervalliness MMS messaging is fun, colorful and harmonious. Add pictures, animations, polyphonic & MIDI sounds, smooth video clips to intimations and profession the sphere how portentous despatchs can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your inconstant phone or laptop anywhither you are. So, whenever you are on the internet, merely setup the internet affinity from your GPRS/WAP qualifyd toilmanset.
Please hush that twain your toilmanset and website deficiency to be WAP qualifyd for this use to effort. If you are using your laptop or if your phone aids windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the usual www sites. 64K SIM Warid gives the most strong 64K SIM. Amultiply from the appropriate WARID menu, the 64K SIM gives its users pretended flexibility to abundance up to 500 calculates and 50 passage intimations. No other SIM in the communicate proffers this whole of storage interval. Prehired customers can resettle their pattern 32K SIM behind a intervalliness the 64K SIM by paying a supplyment fee. Warid Zone
The to the state-of-the-art SIM technology, your Warid SIM comes behind a intervalliness a appropriate WARID menu. This menu proffers a package of uses. Now you don't deficiency to retain key recitals or insufficient decrees to similarity notice any past. Key recitals feel already been pre-coded in your SIM card, allowing you to get notice... abundantly and swiftly. Zem Slur Cards: What is a slur card? As the indicate suggests it, a slur card is a moderation of recharging your recital by acquiring a 16-digit decree and inputing in your inconstant phone for activation of that decree. Our slur card is a reentrust coupon which has a holographic slur arena.
This silver panel deficiencys to be slured off antecedently any custom. Denominations The slur cards are availefficacious in the behindcited denominations: Rs. 100, 250, 500, 1000 ? ? ? Class of PLC In the consequence estate cycle class Warid is new initiation in communicate; behind expatiateing its consequences in Pakistan on 23rd may 2005 it is in initiatory class that can be best inferiorstood through graph, ? (5) Cast Basic rankification is executed on the plea of Post-Paid & Pre-Paid as per communicate and other Services/Features are prepared in them. ? Core/Augmented consequence
Customers are the most deep component in any structure. Warid distinguishes them as our biggest property, and we labor for rarity by scheduleening to their deficiencys. We effort behind a intervalliness our customers to perform an inferiorstanding of their appointment, their goals and their concretes, to enpositive that they admit the best practicable use and the fit solutions to coalesce their demands. We endeavor to be trendsetters in customer use, behind a intervalliness our 'one bung' concept for all your telecom requirements. This perform be achieved behind a intervalliness the edibles of a one window influence for on-the-spot consequence analysis and one bung use.
We feel the apex calculate of Sales and Customer Use Centers provincewide, behind a intervalliness two state-of-the-art Contact Centers of interdiplomatic patterns, equipped behind a intervalliness piercing cause technologies to enpositive veritable-era onsuccession uses. Our exceedingly trained and well-mannered-groomed team of Customer Use Executives are on toilman 24 hours to prepare aid. We feel methodic Municipal Lounges, behind a intervalliness a customer-friendly environment to prepare peculiarized prudence to our esteemed municipal clients. Furthermore, an ample neteffort of franchises, kiosks and inconstant parts enpositive manageable and handy similarityibility.
Core/Augmented consequence of Warid is VALUE ADDED SERVICES as discussed overhead. Warranties and Services No class of bond is prepared by Warid behind sale but it does prepare uses to all the customers behind a intervalliness it’s franchises and customer uses. Warid has its neteffort through out the cities in which it prepares its uses. Its neteffort of franchises and customer use lifes is discussed in instant subject-matter. Division Warid has PERSONAL BASE CENTERS. The term of peculiar corrupt lifes is consecrated adown, Franchises
Warid Telecom is forever establishing fond sodality owned sales and use lifes in all the senior cities and towns of Pakistan. Aftercited is a schedule of the cities and the addresses of all our methodic franchises behind a intervalliness our intercourse. ? CityAddress Lahore8 Gentire Floor, Eden Centre, 43/A Jail Road, Lahore 10-A and 10 B UGF Century Towers, Lahore 25-Hunza Block Allama Iqbal Town, Lahore 7 Gentire Floor Life Summit deep Boulevard, Gulberg Lahore 153 GT Road, Close Land Mark School, Lahore 42 Interchangeable Building, Jeweller Communicate Old Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber Gentire Floor 68 Mazang Path Lhr.
Opp. Micro Factory, Close PSO Petrol Pump, Deep Peco Road, Lahore 39- Wahdat Path Appointment No. 103/10 Allama Iqbal Road, Gari Shau 34-G. T Path Shahdra 25-Empress Road, Lahore Deep Boulevard Gulshan Ravi Close Zakoota Plaza, Lahore 367-E, Contradictory Royal Arcade, Chungi Amer Sadhu, Deep Feroze Pur Road, Lahore. Shop no 24 bagh ali path , girja chowk Lahore 7-Data Darbar, Close Palace Tavern Shell Pump Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis Road. Lahore 38-H Interchangeable LCCHS, DHA, Lahore. Shop#3, Gentire Floor, M bhatti Fabric # E84, Deep Boulevard Defence Lahore 229 Ravi Path Lahore 0-B, Shalimar Link Road, Opp Entirety Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Path 33 Ferozepur Path 1003-Tufail Path Sadar Saraiy Rattan chind Deep Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal Town, Maulana Shaukat Road, Lahore 35/B, Mould Town Link Path E-22/29 Shaheen residuum, Deep walton Path 17-Commercial Area, Chouburji Chowk, Lahore. Shop No 1& 2, Raiwind Road, Close Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd entire environing. Samanabad. Lahore 17-18 Agro Squre Deep Shadman Market, Shadman Lahore Civic Life Garden Town Lahore 3/NIL/B-2, College Road, Town Ship, Lahore
Opp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Mould Town, Lahore H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Path Sheikhupura KasurChowk Masjid Noor, Kasur IslamabadShop # 5, Block 12-C, Jinnah Super, Islamabad Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop # 1, Shalimar Plaza, F-10 Murkaz, Islamabad Shop # 78, Executive Centre, I-8 Murkaz, Islamabad Shop # 2, Gentire Floor, Shahbaz Plaza, G-6/1, Abpara, Islamabad Shop # 1, Gentire Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop # 7, Al-Baber Center, Markaz F-8, Islamabad
Shop No 4 Nauman Plaza I-10 Markaz Isb Appointment # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider plaza faisal shaheed path taxila RawalpindiD- 109, Deep 6th Road, Sattelite Town, Rawalpindi Instant to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Contradictory Matchless Bakers, Bank Road, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi Property # 100, Close Shell Petrol Pump, Adayala Road, Rawalpindi Interchangeable Communicate Road, Contradictory Bank Of Punjab. Choor Chook Deep Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Path Bunni. Appointment # 131,132,Gentire Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B Civil Bazar Attock Gentire Floor Deep Double Path Attock AbbotabadGentire Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Path Abbotabad PeshawarBurjaman Life Close KFC University Path Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Path Peshawar Haleem Tower Deep GT Path Peshawar 24 The Mall Peshawar Cantt Gentire Floor Mian Duble Path Hayataba Chowk Peshawar Tariq Sultan & co,Warid Franchise,Opp.
LR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGentire Floor Deep Double Path Pubbi D. I. KhanMian Circular Path Close State Estate Fabric D. I. Khan Shop 17 & 18 Aman Ullah Shopping life Double Path D. I. Khan FaisalabadAdjacent to Rayz tavern,Kotwali path, . Faisalabad Opp. To Notorious Bank, Deep SamonabadRoad, Faisalabad Old use shop, adjecent tochief boot seed, katchery bazar, Faisalabad P-19/C, Deep Susan Rd 213, Adjacent to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, 1st Floor, Deep Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd.
Faisalabad Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Deep Gulberg Rd. Faisalabad Close Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad Deep sadar bazar, close Aminia beakers, Gulam Muhammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, Excellent Street Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Deep Bazar Sattelite Town, Sargodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk close sugar mill,G. T. Path Rahwali Granton tavern,G. T Road, Gujranwala
Ali communicate,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Mould Town Market, close Yummy 36,Gujranwala Old City capital G. T Path Close Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala Satellite Town communicate. together Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot Paris rd. close Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old Notorious Bank fabric , contradictory Gulistan Cinema, Kashmir Path , Sialkot GujratShop #1,2 & 8.
Block ''C'' Naseem Plaza Budkey wala Chowk Rehman Shaheed Path Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Path Mashallah Plaza,Fawara chowk, Gujrat Ajmal Traders, B 1/169, Contradictory Mirza Akram Hospital, Court Path Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Close DHL Office, Jehlum Sara-i-AlamgirG. T Path Sarai Alamgir HafizabadGujranwala Path Hafizabad Mandi BahauddinJalal sevices punjab onsuccession Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Path Mandi Bahudin KarachiKhayaban-e-Ittehad, Defence Shop # 7, Rex Centre, Zaib-un-Nisa Street 9/1, 8th Interchangeable Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop # 1,Minhas Electronics, I. I. Chundrigar Path Sober Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Deep Dhoerajee, CP Barrar Society Imperial Court, Dr. Ziauddin Ahmed Path Deep Rashid Minhas Path Shop # 1, Fabric 8-D, Stadium Interchangeable Lane # 3, Phase 5, DHA Shop # FL-10/3, Block 5, Gulshan-e-Iqbal, Deep Rashid Minhas Path Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop # 12, UBL Building, Gurumandir B 253, Block L, N.
Nazimabad Shop # 1&2, Shah Faisal plaza North nazimabad Block B SC14/1, Sector 11/H, North 11th Interchangeable Street, Khayaban-e-Ittehad, Defence Shop # 1-2, Plot # 5E, 8th Zam Zama Interchangeable Lane, Phase V, DHA Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop # 29, Hassan ali capital, M. A jinnah path Karimabad, close Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot # 185, Sector 11-L, Deep ZMC Road, Orangi Town Abul Hasan Isphahani Road, close IBA Gate University of Karachi, Gulshan-e-Iqbal Plot # H 6/1 Showroom # 1, Deep Notorious Highway, Quidabad Lahandi
Shop # 3-19, DMCHS, close Gahni Sons, Tariq Path 1-D, Deep Sunset Boulevard, Phase 2, Defence Shop #23, RusiLake Drive,Block 18, Gulistan Johar Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop # 11, Gulistan Road, Opp. IG Appointment Deep Jinnah Road, Idara-e-Saqafat Satellite Town, close Jillani Hospital HyderabadShop # 1, Safia Excellent School, Saddar Cantt, Opp. Faran Tavern Shop # 14-25, Ward of Gul Center, Thandi Sadak Shop # 14, American Capital Tilak, Chari Path SukkerApwa Shopping Centre, close Dolphin Bakers, Deep Queens Path Shop # 4-5, Sidra Terrace, Minara Road
MultanShop # 13-14-15, Areej Interchangeable Centre, Old Ttehsil Chowk, Gulgasht Residuum Bosan Path Shop # 1, Makkah Arcade, Close PTCL Exchange, LMQ Road, Dera Adda Seed # 1879-F/1, Khanewal Path Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop # 36, Rahma Interchangeable Centre, Kutcheri Path BahawalpurCircular Path Close Fawara Chowk MuzzafargarhOpp. Fiaz Park, close Notorious Bank Rahim Yar Khan28 mould town, Adjacent Daewoo Booking Appointment ? ? ? Communicate Coverage Warid has dressed 9. 782 % of entirety communicate distribute Warid’ s affinitys 1,800,000
Total Inconstant users 18,400,233 Warid’s distribute 9. 782485 % (According to graph of Pakistan Teledespatch Authority consecrated on pg. no. 07) ? ? Channel Structure Warid is having its Main/Head appointment in EFU Seed Fabric Lahore, behind a intervalliness its Appointment Capital in Lahore Life Plaza on deep boulevard Lahore. Warid has its basic division lifes in all 28 cities of Pakistan as discussed overhead. Logistics/Physical Division Warid is manufacturing its consequences i. e. SIM behind a periodout the province behind a intervalliness its accessible wareseed in Lahore and 03 regional treasurys in Lahore, Karachi and Islamabad.
Pricing Pricing is lowly and is prepared overhead behind a intervalliness tariff of Zahi and Zem. Additionally, Warid comprises no mysterious entrusts. Mark-ups Mark-up is kept secret and no notice prepared by them. ? Discount/Allowance Discount and allowances are prepared barely on municipal plane. Pricing Strategies Pricing strategies is kept secret and no notice prepared by them. Promotion Warid is promoting its trough all the resources conducive. ? Advertisement Warid is using twain, ATL (Above The Line) and BTL (Below The Line) advertisement for its consequences.
Role of Peculiar Selling Role of peculiar selling is used by Warid through •? Interaction •? Events •? Shopping Centers Activities Notoriety and Generally-known Relations Warid is suppressing generally-known affinitying and generally-knownity in belief and doing grand effort on it, it has aided by 120 Million Rs. Relief capital in sphere prompt difficulty. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept secret. Intellectual consequences associated behind a intervalliness this consequence Warid is prudence liberal environing intellectual consequences associated behind a intervalliness its consequences but does not known them as per close secretly moment. Interdiplomatic communicateing activities/opportunities Warid is on availing interdiplomatic communicate and opportunities and hence it is expatiateing its uses in •? Bangladesh •? Afghanistan •? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1): (Source: Pakistan Teledespatch Authority ? www. pta. gov. pk ) (2): (Source: Calls to Use Centers of relative networks Warid: 111-111-321 U-fone: 111-333-100 Mobilink: 111-300-500 Telenor: 111-345-100 Paktel: 111-222-111 Instaphone: 111-500-500) (3): www. promptmba. com (4): www. waridtel. cpm. pk