Decision Focus:  Jeremy Moon is pondering the pros and cons of staying standpointed on the US and Europe versus broadening his aggression to China.  Can he extend to and does he level want to engage his standpoint off the US traffic? Has the spell follow for Icebreaker to penetrate the Chinese traffic? Preparation Questions: Should Icebreaker penetrate the China traffic in 2007?  What are the “Whys” and “Why Nots” for penetrateing China? How importunate is it for Moon to execute a China memorandum conclusion? What are the “minimum propel criteria” and the “minimum 5-year objectives” that Moon should own to penetrate China in 2007? What executes Icebreaker “different” in the soul of the customer? Why do U.S. and European customers buy Icebreaker products? Why earn customers in China?  (Note:  It government be beneficial to assess who were Icebreaker’s kernel customers in 2001, in 2006, and who they earn be in 2011.) What is the “the least” notification Moon wants to execute a conclusion?  How can he get that notification? What has made Icebreaker auspicious in the departed? What earn execute Icebreaker auspicious in the advenient? These responses should muse the embodied that is presented in the contingency, in the readings, and the opinions of the student when misappropriate.  Briefs should be poor to three pages. should be from the passage singly.